Earlier this week, I recorded a Webinar with Birst that focused on helping mid-market companies take advantage of BI solutions targeted to small and mid-sized companies. The overall gist was the fact that because of market and technology changes over the past few years, organizations beyond the enterprise market can now take advantage of solutions that may have previously been out of their league. For more information and to access a recording or the slides, follow to links below.
Recorded Webinar and slides:
http://info.birst.com/g/?QZR4IT9N73=clicksrc:lw
Slides only:
http://www.birst.com/pdf/Wise%20May%2026%202009.pdf
As organizations discover the value of software as a service/on-demand BI, its adoption is becoming more mainstream. Even though touted as targeted to mid-market companies because of the lower costs and lack of on site management, the reality is that many enterprise organizations are deploying on-demand BI solutions at the departmental level. Although this is a fairly widely known fact, I wonder whether SaaS based models will still be more cost effective in the long term? With the increasing availability of on-premise solutions that are less costly and more user friendly, or business user centric, I wonder if the hype of SaaS will continue to increase within the market or whether alternative solutions, or those that are considered mainstream will start to make more inroads into companies that are looking for low cost BI and choose SaaS due to its lower subscription fees.
Check out my recent podcast with Jessica Ann Mola at ebizQ that discusses less expensive BI options available to offset the economic downturn. Also, we've addressed the increasing role of Web 2.0 and social networking within the work of BI and the overlap of master data management and data governance:
http://www.ebizq.net/blogs/2009/05/where_will_bi_fit_in_lyndsay_w.php
Yes, it's a lot in a short podcast, but definitely a decent overview of these topics.
Today BVI Networks announced the release of RetailNEXT, a retail focused BI solution. Aside from looking at more information than simply what is collected within a POS solution, the way video is captured and analyzed is a great example of how unstructured data can be incorporated into various BI applications. Information about how many people entering a store, where they stop, how they browse, and conversion rates can be translated into valuable information to help retailers identify the success of campaigns, placement of merchandise, etc. Although BI has been available to retailers for awhile, this has been one area of slow adoption. I partially wonder if that is because of the lack of truly targeted solutions that can meet the business requirements of retailers without having to spend the additional time customizing and integrating various systems and information types.
It's up and running - the end user connection for mid-market BI! Looking forward to having you as part of the community - my main goal is to create a community to share experiences, frustrations, successes, network with peers, drive research and content, and basically create the community you want where mid-market companies can discuss BI from a viewpoint that reflects what is happening in your companies.
Adoption of BI as a service is on an increase as organizations look for ways to get more out of their systems and do not want to invest in solutions that do not show immediate results. In addition, smaller and newer entrants to the market say they can offer solutions quickly and without a lot of IT management. So even though these solutions are targeted towards mid-market companies, doesn't it stand to reason that enterprise organizations will slowly shift their adoption patterns towards more cost effective and easier to manage solutions? Out of anyone it seems as if these larger organizations will benefit most from these solutions. Even though there will always be a market for the larger mainstream vendors, the question becomes whether their market share will lessen as organizations look for ways to easily integrate analytics into their operational solutions without heavily investing in IT infrastructure and long term maintenance.
There has been so much written about how to optimize dashboard design, develop effective Key Performance Indicators, and how to use dashboards independently or within a full BI framework. What seems to be missing is the bare bones essentials of what makes dashboards and data visualization applications useful to organizations, what options are out there, and how various players differ from one another on a high level. This is one of the endeavors I've undertaken this year - to help organizations sift through the data visualization market by identifying how dashboards can add value to organizations, what solutions are available, and where these solutions fit in relation to one another (on a high level - of course!).
Last week I attended TDWI in Las Vegas. Normally by talking to people at conferences such as TDWI, I encounter general themes, trends, or points of interest that are becoming more pervasive in the market. For some reason, this time that didn't happen. I am not sure whether this is because of the economic downturn, or because many vendors are waiting to announce new releases and general initiatives later in the year.
Towards the end of December I announced participation as a judge in the SiSense dashboard competition. Here is the winning dashboard: